Roots Group opened a $10 million Victory Sweepers manufacturing facility at 336 Green Cove Road in south Huntsville on September 17, 2026, and premiered NAVEO, a street-legal electric low-speed vehicle, according to a company announcement.

Key Details

• Investment: $10 million by Roots Group in a 74,000-square-foot facility on 17 acres
• Location: 336 Green Cove Road, south Huntsville, Alabama
• Employment: 31 people at the site today, with the company projecting approximately 75 within three years
• Capacity: Up to 200 commercial sweepers a year and assembly of up to 1,000 electric vehicles a year at full capacity, the company said
• Product premiere: NAVEO, a neighborhood electric vehicle from Roots Autotec Technology Inc.
• Huntsville history: Roots Multiclean Inc. has operated in the city from a rented facility since 2017

The plant expands the Huntsville footprint of Roots Group, a Coimbatore, India-based manufacturing organization with more than 4,500 employees worldwide, which has operated locally from a rented facility since 2017. The company said the facility will build street, road, parking and industrial sweeping equipment for the North American market under the Victory Sweepers brand, and will also assemble electric vehicles.

What Roots Group Is Building on Green Cove Road

The new Victory Sweepers facility covers 74,000 square feet on a 17-acre site at 336 Green Cove Road in south Huntsville, according to the company announcement. Roots Group put the investment at $10 million and said the site employs 31 people, with plans to grow the team to approximately 75 over the next three years.

At full capacity, Roots Group said, the Huntsville plant will manufacture up to 200 commercial sweepers annually and support the assembly of up to 1,000 electric vehicles a year. Those figures are company projections. The announcement did not give a timeline for reaching full capacity or state the site's current production rate.

Victory Sweepers is a division of Roots Multiclean Inc. and manufactures street, road, parking and industrial sweeping equipment in the United States, according to the announcement. The Victory Sweepers website says the brand was established in 2006 and that its equipment is designed and built in America.

What Is NAVEO, and Where Can It Be Driven?

NAVEO is a neighborhood electric vehicle from Roots Autotec Technology Inc. that Roots Group said is street-legal and designed for on-road use in the U.S. market. The company described the Huntsville event as the vehicle's world premiere and unveiled it after the ribbon-cutting, followed by an open house and facility tour.

Street-legal neighborhood electric vehicles are regulated in the United States as low-speed vehicles under Federal Motor Vehicle Safety Standard No. 500, codified at 49 CFR 571.500. The standard covers four-wheeled vehicles with a gross vehicle weight rating under 3,000 pounds and a top speed of more than 20 mph but not more than 25 mph, and requires lights, mirrors, a windshield, a parking brake and seat belts.

In Alabama, low-speed vehicles are exempt from titling but can be registered for road use, according to a memorandum the Alabama Department of Revenue issued to license plate issuing officials. Registration requires a conforming 17-digit vehicle identification number and manufacturer documentation certifying compliance with 49 CFR 571.500; a vehicle whose documentation reads "off road use only" cannot be registered.

Roots Group already sells vehicles under the NAVEO name outside the United States. The NAVEO website, published by Roots Industries India Private Limited, lists passenger and utility models for in-campus mobility at hotels, hospitals, airports and corporate sites, and describes them as designed for off-public-road use. The announcement did not say how the U.S. model differs, what it will cost, or when U.S. sales begin.

Nine Years in Huntsville

Roots Multiclean Inc. has operated in Huntsville from a rented facility since 2017, according to the company announcement. Varun Karthikeyan R., vice chairman of Roots Group, said at the event that the company "didn't just arrive in Huntsville today — we deepened a commitment we made nearly nine years ago," and that Huntsville "isn't just a stop on our map anymore — it's becoming home, and we intend to keep investing here for decades to come."

The Huntsville/Madison County Chamber's member listing for Victory Sweepers says the firm acquired the Victory Sweepers assets in 2017 and had since built approximately 50 sweepers for distribution while planning a new manufacturing facility in Huntsville. That listing gives the company's address as 631 NE Fields Road in Lacey's Spring, an unincorporated community in Morgan County, Alabama. The announcement did not identify the location of the rented Huntsville facility used before the Green Cove Road opening.

Huntsville Mayor Tommy Battle, who attended the event, said the project is "another great example of the momentum we're seeing in south Huntsville," adding that "it's exciting to see more new investment, manufacturing capacity and good-paying jobs in this corridor."

Rex Vaughn, chairman of the Madison County Commission, said the facility "will expand their manufacturing capabilities from street sweepers to new recreational use vehicles" and that "we are excited about the additional jobs that will come with this expansion." Roots Group described NAVEO as a street-legal on-road vehicle rather than a recreational one. Alabama Gov. Kay Ivey appointed Vaughn to the chairmanship in March 2026.

The opening follows a series of manufacturing investments announced in the Huntsville area, including Eli Lilly's $6 billion pharmaceutical campus in Limestone County, GE Aerospace's $55 million advanced materials facility and Duotech Services' $4 million defense technology facility.

What This Means for North Alabama

Roots Group's projection of approximately 75 employees within three years, up from 31 today, is modest next to the largest North Alabama manufacturing announcements, but it arrives with a $10 million building rather than the rented space the company has used since 2017. The announcement named no state or local incentive package and did not say whether the project received assistance from the City of Huntsville, Madison County or the Alabama Department of Commerce.

The electric-vehicle line is the part with the wider reach. Alabama allows low-speed vehicles to be registered for street use when the manufacturer certifies compliance with the federal standard, according to the Alabama Department of Revenue memorandum, which means a NAVEO built to Federal Motor Vehicle Safety Standard No. 500 could be tagged in Madison County. Pricing, dealers and an on-sale date have not been announced.

Frequently Asked Questions

How much did Roots Group invest in its new Huntsville facility?

Roots Group said the Victory Sweepers facility at 336 Green Cove Road in south Huntsville represents a $10 million investment. The building covers 74,000 square feet on 17 acres. The company opened it on September 17, 2026, after operating in Huntsville from a rented facility since 2017.

How many jobs will the Roots Group Huntsville plant create?

The Huntsville site currently employs 31 people, and Roots Group said it plans to grow the team to approximately 75 over the next three years. That figure is a company projection rather than a confirmed hiring commitment, and the announcement did not break the roles out by type or give a hiring schedule.

What is NAVEO?

NAVEO is a neighborhood electric vehicle from Roots Autotec Technology Inc. that Roots Group premiered at its Huntsville facility opening on September 17, 2026. The company said the vehicle is street-legal and designed for on-road use in the U.S. market. Pricing, dealers and an on-sale date have not been announced.

What does Victory Sweepers make in Huntsville?

Victory Sweepers, a division of Roots Multiclean Inc., manufactures street, road, parking and industrial sweeping equipment in the United States. Roots Group said the Huntsville plant will produce up to 200 commercial sweepers a year at full capacity and will also support assembly of up to 1,000 electric vehicles annually.

Roots Group said the Huntsville plant will manufacture up to 200 commercial sweepers a year and assemble up to 1,000 electric vehicles a year at full capacity. The company has not announced a date for reaching that level, a U.S. on-sale date for NAVEO, or a schedule for the hiring it projects over the next three years.

Related coverage: Huntsville business news · Huntsville small business news