Onelife Fitness has acquired both Phaze 3 Fitness clubs in Huntsville and Madison, the McLean, Virginia-based operator announced September 2, adding roughly 113,000 square feet of health club space in Madison County to a chain with more than 70 locations.

The change took effect September 1, according to an email sent to Phaze 3 Fitness members by the Onelife Fitness Team and reviewed by The Huntsville Commerce Report. Onelife Fitness said membership dues rates are not changing and that it is retaining 100% of the Phaze 3 Fitness staff. Financial terms of the transaction were not disclosed.

Key Details

• Acquired: The Phaze 3 Fitness clubs at 145 Plaza Blvd. in Madison and 1319 Four Mile Post Road in Huntsville's Jones Valley, according to a company announcement.
• Size: The Madison club is approximately 52,000 square feet and the Huntsville club approximately 61,000 square feet, per Onelife Fitness.
• Effective date: The clubs joined Onelife Fitness on September 1, 2026, per the member email; the announcement followed September 2.
• Membership: Onelife Fitness told members dues rates are not changing and that they should keep using their existing mobile app.
• Staff: Onelife Fitness said it is retaining 100% of the Phaze 3 Fitness staff at both clubs.
• Alabama footprint: The deal gives Onelife Fitness five Alabama locations open or in development, joining McCalla, Lee Branch and Hoover near Birmingham.

What Changes for Phaze 3 Fitness Members?

Very little changes immediately, according to the member email. Onelife Fitness told Phaze 3 Fitness members that their dues rate is not changing and that they should keep checking in and using their existing mobile app exactly as they do today.

Onelife Fitness said members will begin seeing staff in Onelife uniforms and Onelife signage at both clubs around October 1. The company wrote that it is retaining every Phaze 3 Fitness employee and that members "will see the same smiling faces at the club."

Onelife Fitness left several member questions unaddressed. Neither the announcement nor the member email stated what happens to existing membership agreements, cancellation terms or enrollment fees, or whether Phaze 3 Fitness members gain access to Onelife Fitness clubs outside Alabama. The company directed members to its membership FAQ and to [email protected].

The Two Onelife Fitness Clubs in Huntsville and Madison

Both clubs offer strength and cardio floors, functional turf training areas, indoor saltwater pools, group fitness studios, cycle studios, hot yoga studios, HydroMassage, kids clubs, saunas and spa-style locker rooms, according to the company announcement. The Huntsville club also has a CryoLounge.

The Huntsville/Jones Valley club at 1319 Four Mile Post Road opened February 20, 2025, roughly 18 months before the sale, according to local outlet Hville Blast. The Madison club at 145 Plaza Blvd. is the older of the two.

Onelife Fitness said in the member email that the founder of Phaze 3 Fitness was previously a founding partner and longtime leader of Onelife Fitness. Phaze 3 Fitness does not name its founder on its website, and The Huntsville Commerce Report has not independently verified that account.

Onelife Fitness Expands Its Alabama Footprint

Onelife Fitness was founded in 2011 and operates more than 70 locations open or announced across eight states with more than 5,000 employees, according to the company. Ori Gorfine, chief executive officer of Onelife Fitness, said in the announcement that "Alabama is one of the most important growth markets for Onelife Fitness, and we intend to deliver the best amenities and proven solutions for our communities."

The Huntsville and Madison clubs are the company's first in North Alabama, a market covered in The Huntsville Commerce Report's Huntsville business news and Alabama business news sections. The company opened a club in a former JCPenney store in McCalla, is converting a former AMC theater at Lee Branch into a 68,000-square-foot club at a stated cost of $14 million, and said it will begin construction in October 2026 on a $19 million, 65,000-square-foot club at 5569 Grove Blvd. in Hoover. The Hoover club is scheduled to open in 2027 and will create about 100 jobs, according to the company.

Onelife Fitness is owned by 26North Partners, which acquired the operator from Delos Capital in October 2024, according to an announcement issued at the time. The operator had 61 clubs and more than 400,000 members when that transaction closed.

What This Means for North Alabama

The transaction moves two Madison County health clubs from local to national ownership without, as announced, reducing local employment. Onelife Fitness said it is retaining the full Phaze 3 Fitness staff and described the deal as a way to give those employees career paths inside a larger company. Ownership changes at locally founded operators are a recurring thread in Huntsville small business news.

The acquisition adds to a run of national brands entering the Huntsville consumer market, including Nordstrom Rack's first Huntsville location, announced for spring 2027. Onelife Fitness has not announced any additional North Alabama locations, any capital investment in the Huntsville or Madison clubs, or any change to hours or programming at either site.

Frequently Asked Questions

Are Phaze 3 Fitness dues going up after the Onelife Fitness acquisition?

Onelife Fitness told Phaze 3 Fitness members in a September 1, 2026 email that their dues rate is not changing. The company did not state how long that rate holds, and did not address enrollment fees, membership agreements or cancellation terms.

Which Phaze 3 Fitness locations did Onelife Fitness acquire?

Onelife Fitness acquired the roughly 52,000-square-foot Madison club at 145 Plaza Blvd. and the roughly 61,000-square-foot Huntsville club at 1319 Four Mile Post Road in Jones Valley. They are the company's first two locations in North Alabama, according to Onelife Fitness.

Will Phaze 3 Fitness employees lose their jobs?

Onelife Fitness said it is retaining 100% of the Phaze 3 Fitness staff at both the Huntsville and Madison clubs, according to the email sent to members on September 1, 2026, and that members will see the same employees after the transition.

The next verifiable milestone is the rebranding of both clubs, which Onelife Fitness said members should expect to see around October 1, 2026.