The Dance Factor Unveils New Huntsville Studio with Grand Opening Celebration and Scholarship Fund Launch

HUNTSVILLE, Ala. — The Dance Factor, a dynamic Huntsville dance studio, is set to open its new, state-of-the-art facility at 2404 Highway 72 East, Huntsville, AL 35811, with a free community event on Sunday, July 27, 2025, from 2:00 to 4:00 p.m. This grand opening marks a significant milestone for the studio, which has grown from 45 students in 2023 to over 100 dancers, serving ages 2 through adult with inclusive, high-energy dance programs.

A New Chapter for Huntsville’s Dance Community

Founded by Huntsville native Michael Clark, The Dance Factor has become a cornerstone of North Alabama’s arts scene, earning recognition as a 2025 Best of Alabama winner and a finalist for Emerging Business of the Year by the Huntsville/Madison County Chamber of Commerce. Clark, also a finalist for Small Business Champion of the Year, has led the studio’s rapid growth with a focus on inclusivity and innovation.

The new 4,000-square-foot facility, replacing the original location at 1648 Jordan Road, features spacious classrooms, updated equipment, and a dedicated homework area for students. With classes in acrobatics, ballet, contemporary, hip-hop, jazz, preschool, and tap, the studio welcomes dancers of all abilities, fostering creativity and confidence in a supportive environment.

“This expansion is about creating a space where every dancer feels valued,” said Clark. “We’re thrilled to grow our programs and welcome more families to experience the joy of dance.”

Grand Opening Event: A Community Celebration

The Dance Factor’s grand opening event is free, family-friendly, and open to the public. Highlights include:

• 2:00–2:45 p.m.: Open House & Studio Tours – Explore the new facility’s modern amenities.
• 2:45–3:15 p.m.: Free Pop-Up Dance Class – A fun, all-ages session led by Michael Clark.
• 3:15–3:30 p.m.: Dual Ribbon-Cutting Ceremony – Celebrating the studio’s partnership with Grandparents As Parents (GAP).
• 3:45 p.m.: Raffle Drawing – Win a free month of dance classes and other prizes.
• All Day: Enjoy food trucks, face painting, local vendors, giveaways, and a community signature wall where guests can leave their mark.

Kathy’s Grand Heart Foundation: A New Scholarship Fund

A highlight of the event is the launch of Kathy’s Grand Heart Foundation, a needs-based scholarship program in partnership with Grandparents As Parents (GAP), a Huntsville nonprofit supporting kinship caregivers. The fund supports children raised by grandparents, relatives, or foster families, covering up to 50% of tuition and providing free dancewear (leotards, tights, and shoes).

Eligibility criteria include:

• Being raised by someone other than biological parents (e.g., grandparents, aunts, uncles, or foster parents).
• Demonstrated financial need.
• Commitment to attending classes.
• Reliable transportation.

Applications for the 2025–2026 dance season are open through August 5, 2025. Contact office@thedancefactor.org or call (256) 536-7080 for details.

“We want every child to have the chance to dance,” said Clark. “This scholarship fund is our commitment to breaking down barriers and building an inclusive community.”

A Partnership with Grandparents As Parents

The Dance Factor’s new studio shares space with GAP, creating a unique collaboration to support Huntsville families. The dual ribbon-cutting ceremony will celebrate this partnership, highlighting both organizations’ dedication to community impact.

Why This Matters for Huntsville

The Dance Factor’s growth reflects Huntsville’s thriving arts and culture scene. Recognized for its innovative approach, the studio blends artistry and athleticism to inspire students both on and off the dance floor. The new facility and scholarship fund position The Dance Factor as a leader in accessible, high-quality dance education in North Alabama.

For more information, visit https://thedancefactor.org or follow facebook.com/thedancefactoral. To arrange an interview with Michael Clark, contact office@thedancefactor.org or (256) 536-7080.

Event Details:

• Date: Sunday, July 27, 2025
• Time: 2:00–4:00 p.m.
• Location: 2404 Highway 72 East, Huntsville, AL 35811 (accessible via Highway 72 East or Old Gurley Road NE)
• Cost: Free

Join The Dance Factor to celebrate dance, community, and opportunity in Huntsville!