Intuit Acquires GoCo to Boost HR Solutions for Mid-Sized Businesses

MOUNTAIN VIEW, Calif. — Intuit Inc., the financial technology giant behind QuickBooks and TurboTax, announced on April 23, 2025, that it has agreed to acquire GoCo.io, Inc., a Houston-based human resources platform tailored for small and mid-sized businesses. The deal, expected to close in the fourth quarter of fiscal year 2025, aims to strengthen Intuit’s Human Capital Management offerings, particularly for mid-market enterprises.

Founded in 2015, GoCo provides HR and benefits tools to streamline workforce management, hiring, and employee lifecycle processes. Its AI-driven features are designed to integrate with Intuit’s platforms, such as QuickBooks Payroll and Enterprise Suite, supporting Intuit’s goal of delivering a unified platform to enhance team productivity for growing businesses.

The acquisition will enhance Intuit’s ability to serve mid-sized businesses by offering a comprehensive HCM solution. GoCo’s technology will provide personalized insights for HR teams, leveraging Intuit’s data and AI capabilities. These features will initially be available to U.S.-based customers, with potential for future expansion.

Although financial details of the deal were not disclosed, Intuit’s stock rose 3.67% to $605 in pre-market trading on April 23, 2025, according to Nasdaq, signaling investor confidence in Intuit’s strategic direction and focus on the mid-market segment.

For Huntsville’s business community, where small and mid-sized enterprises are key economic drivers, this acquisition could mean improved access to integrated HR and financial tools. Local businesses using QuickBooks may soon benefit from GoCo’s advanced HR solutions, potentially boosting efficiency in payroll, benefits, and employee management.

Intuit’s acquisition of GoCo underscores its commitment to empowering businesses with scalable, comprehensive solutions. As the deal progresses, Huntsville companies and others can look forward to new tools to support growth in a competitive market.

For further information and the source of this announcement, visit https://investors.intuit.com/news-events/press-releases/detail/1247/intuit-to-acquire-hr-platform-goco