OddFellows Ice Cream Co. and Frida Launch Breast Milk-Inspired Ice Cream

August 8, 2025 - In a bold move blending culinary creativity with parenting innovation, New York-based OddFellows Ice Cream Co. has partnered with Frida, a leading baby product company, to introduce a breast milk-inspired ice cream. This limited-edition flavor, launched to celebrate Frida’s new 2-in-1 Manual Breast Pump, has sparked nationwide buzz, captivating consumers and redefining creative marketing in 2025. The Huntsville Commerce Report explores this unique collaboration, its cultural significance, and its business implications.

A Flavorful Fusion of Innovation and Awareness

The breast milk-inspired ice cream, available from August 5 to August 10, 2025, is a strategic collaboration timed to coincide with National Breastfeeding Awareness Month. Unlike its provocative name suggests, the ice cream contains no human breast milk. Instead, it features a carefully crafted recipe including milk, heavy cream, sugar, egg yolks, honey syrup, and liposomal bovine colostrum—a nutrient-rich component found in the milk produced by cows post-birth, mirroring the nutritional profile of human colostrum. The flavor is described as “sweet, slightly salty, smooth, with hints of honey and a dash of colostrum,” offering a creamy texture and a distinctive yellow tinge.

Frida, known for its boundary-pushing parenting products, designed this campaign to celebrate its new 2-in-1 Manual Breast Pump, a versatile device that combines manual pumping with portability for modern parents. OddFellows, a Brooklyn-based artisanal ice cream maker renowned for unconventional flavors, was the perfect partner to bring this vision to life. The collaboration not only promotes Frida’s latest product but also taps into growing cultural curiosity around breastfeeding and human biology, amplified by celebrity endorsements from figures like Kourtney Kardashian.

Nationwide Availability and Strategic Marketing

The breast milk-inspired ice cream is available at OddFellows’ Dumbo, Brooklyn location (44 Water Street) until August 10, 2025, with free scoops offered daily from 12 p.m. to 1 p.m. on August 6 and 10. For those outside New York, Frida’s website offers nationwide shipping for $12.99 per pint, with a minimum purchase of two pints. The limited-edition nature of the product creates a sense of urgency, driving consumer engagement and online orders. Insulated packaging with dry ice ensures quality delivery, though shipping is unavailable to Alaska and Hawaii.

This campaign exemplifies innovative marketing, leveraging social media to generate buzz. Posts on platforms like X highlight the collaboration’s novelty, with users expressing a mix of intrigue and skepticism. Frida’s promotional imagery, including a tank truck emblazoned with “Breast Milk Ice Cream,” has gone viral, sparking conversations about breastfeeding normalization and creative product launches. The campaign’s timing aligns with a broader trend of wellness-focused products, such as colostrum supplements, further amplifying its relevance.

Business Implications and Market Impact

From a business perspective, this collaboration is a masterclass in niche marketing. Frida’s history of provocative campaigns—such as its 2020 Oscar-rejected postpartum ad—demonstrates its knack for challenging norms to drive engagement. By partnering with OddFellows, Frida taps into the artisanal food market, appealing to millennials and Gen Z parents who value authenticity and innovation. OddFellows, in turn, reinforces its reputation for boundary-pushing flavors, building on past successes like corn and coffee combinations.

The limited-edition model creates exclusivity, encouraging quick purchases and boosting Frida’s e-commerce traffic. The $12.99 price point per pint, coupled with a two-pint minimum, maximizes revenue while maintaining accessibility. The pop-up event in Brooklyn, complete with giveaways like breast pump samples, strengthens brand loyalty among Frida’s target demographic—new and expecting parents. Early reports suggest strong consumer interest, with daily pint releases selling out quickly on Frida’s website.

Huntsville’s Take: Local Relevance

For Huntsville’s business community, this collaboration offers lessons in creative partnerships and bold marketing. Local entrepreneurs in the food and wellness sectors can draw inspiration from Frida and OddFellows’ ability to merge product innovation with cultural trends. Huntsville’s growing artisanal food scene, with its craft breweries and specialty dessert shops, could explore similar limited-edition collaborations to capture national attention. The campaign also underscores the power of aligning with social causes—like breastfeeding awareness—to resonate with consumers on a deeper level.

Looking Ahead

The Frida and OddFellows partnership is more than a quirky ice cream launch; it’s a cultural statement that normalizes breastfeeding discussions while showcasing the power of innovative branding. As the campaign wraps up on August 10, 2025, its impact will likely ripple through the parenting and food industries, inspiring businesses to think creatively about product launches and consumer engagement. For Huntsville businesses, this serves as a reminder that bold ideas, rooted in authenticity and cultural relevance, can yield significant market rewards.

For more information or to order the breast milk-inspired ice cream, visit Frida’s website. Stay tuned to the Huntsville Commerce Report for more insights on innovative business trends shaping 2025.

Keywords: OddFellows Ice Cream, Frida, breast milk-inspired ice cream, 2-in-1 Manual Breast Pump, National Breastfeeding Awareness Month, bovine colostrum, limited-edition ice cream, creative marketing, Huntsville business trends